Surrey Hills · London
Run it. AI it.
We build AI solutions for the fitness industry. Honest tests of running tech, apps and AI coaching. Human-centred AI solutions.
Shot on a pre-dawn run · first light over the treeline
What we do
Four ways to work with us
Honest reviews
Watches, apps, headphones, fuel and AI coaches, run on real trails and scored on where the tech earns its place.
How we review → CollaborateBrand collaborations
Loan-and-review, sponsored content and route previews for brands, events and run clubs, made together and told straight.
Ways to collaborate → AI setupsConnected AI
Help for creators and athletes joining up wearables, calendars and training apps into one assistant that knows their week.
See AI setups → Build AIAI solutions
Bespoke AI built around your business, or AI integrated into the tools and systems you already use. Designed and built by an AI architect who knows where it helps, and where it doesn't.
Talk to us about a build →
Why we do it
The tech plans it. You still have to get out the door.
Most of these runs start in the dark, fitted round a full working week. That's the test every app and AI coach has to pass: does it get you outside more, and better, or does it keep you staring at a screen?
- Real routes in the Surrey Hills and London
- Real data from every run, checked against what the AI promised
- Filmed POV, so it's about the run, not the runner
Embrace the change. Keep the human at the centre.
The future of fitness is here. We run it, AI it, and tell you straight where it helps and where it hinders, building better outdoor humans along the way. Read our story →
Get in contact
Got kit, an event or an idea?
Brands, events, run clubs, businesses and fellow creators. Tell us what you have in mind and we'll come back to you.
Or message us on Instagram